- We deliver 97 percent of our mail on time.
- Most of our mail is delivered within three days -- coast - to - coast.
- Just look at the speed of our processing
For word lovers, (which I am), the term is what is called a "retronym," which is a term coined to differentiate an original term, previously used alone, from a more recently constructed term.
For an example, an acoustic guitar, which used to be called a plain old guitar, is now "acoustic" to distinguish it from an electric guitar. Similarly, "snail mail" as a phrase didn't come into use until the term "e-mail," short for "electronic mail," arrived on the scene somewhere around 1982. Around 1983, the term "snail mail" was being slung around to describe anything that wasn't electronic.
The term was used ast least once in the 1840's to contrast the already operating postal mail with the new instantaneous telegraph. The Philadelphia North American stated "The markets will no longer be dependent upon snail paced mails".
As an aside, one clever project called "Real Snail Mail" actually fits encoded chips on the backs of snails, encodes them with electronic messages, and then tracks their progress as they "deliver" their satche.. (see project here.) Their theme is "improving slowness."
What do you think? Offended by the term? Do you embrace it? Or do you not care?
Comment here and then take our poll on the upper right corner of the blog (click here).
Comment here and then take our poll on the upper right corner of the blog (click here).









